Surely “cater to your customers” must be the most fundamental principle of marketing. When Williston Seminary’s campus newspaper, The Willistonian, made its first appearance in March of 1881 (making it, 118 years later, the oldest continuously published secondary school paper in the United States), its student editors sought to finance their enterprise by selling advertising. With a couple hundred teenage boys occupying the campus, local merchants sought to appeal to their wallets. Logically then, we can open a window into an 1880s adolescent’s mind by examining how, away from home and parental supervision, he wanted to spend his (or his father’s) money — or how local merchants wanted him to spend it.
Early issues of The Willistonian came in an advertising wrapper. The “front page” was actually inside. Because the paper was also sold by local merchants, a portion of the advertising was aimed at the general public. And industries like Glendale Elastic Fabrics — one of the late Samuel Williston’s enterprises — may have purchased space out of a sense of obligation to Samuel’s widow Emily, if not to the school.
The advertisements below are selected from the first three years of The Willistonian, 1881-1884.
“Opposite Williston Seminary” meant Shop Row, on Main Street. C. S. Rust appealed to young men’s fashion sensibilities.
In the fall of 1931 the Reverend Dr. Harlan G. Mendenhall, Williston Seminary class of 1870 (Classical), visited the campus. Aged 80, Mendenhall was considered the “grand old man” of American Presbyterianism, having served in parishes all over the U.S., risen to the highest levels of the New York Presbytery, and was, in 1931, still not retired. Dr. Mendenhall brought with him a variety of documents from his student days, including a copy of the 1869 Salmagundi, Williston’s first senior yearbook, which he had co-edited, and a scrapbook of his student writings as a member of Adelphi, the school’s literary and debating society. He also sat down with The Willistonian for an extended interview, reproduced at length in the issue of October 21. Conversation focused on how the school had changed in more than five decades – and took a surprising turn.
“Williston in my day was a great deal different than your Williston of today. North Hall was but a few years old and was all partitioned off into three sections by thick fire walls. There were no bathrooms nor any central heating system, and in the winter we all had to buy our own coal for our stoves. We had no school dining room either and had to eat either at fraternity eating places or at the old “Hash Factory” which stood at the corner of Union and High Streets. It was possible to eat for two dollars a week then.”
“Students were then a great deal older than the fellows at Williston are now. There was one fellow named Redington who had already graduated from Yale and had come to Williston to study English. As the boys were older, they were more independent and often used to have revolutions and uprisings of all sorts.”
[Lyman William Redington of Waddington, N.Y. graduated Williston’s Classical Department in 1866. He completed a year at Yale, left because of eye problems, but returned to Williston and enrolled in the Scientific, a.k.a. English Department, graduating in 1869. He and Harlan Mendenhall were the founding co-editors of the yearbook Salmagundi in 1869. He became a newspaper editor in Rutland, Vt., ran unsuccessfully for Governor, took up law, and ultimately became Asst. Corporate Counsel for the City of New York, and a Tammany Hall member of the State Assembly.]
“There was a fellow in school then who had received a check for one hundred dollars from home, and instead of depositing it in the bank, he took it across to Putnam’s Book Store and established a checking account.”
“There came a time when Ballance, that was the boy, [William Henry Ballance, class of 1870] said that he had ten more dollars coming, and Old Put claimed that he had drawn his entire account. Then Ballance started an association of most of the boys in school swearing not to trade with Put until the ten dollars should be paid. They formed a big parade and marched down in front of Put’s store and read the constitution and by-laws of the association to him. Some of the boys carried big banners inscribed ‘No More Trade for Old Put’ and ‘False Weights Against True Ballance.’ The parade then marched over to the gym steps and had its picture taken.” Continue reading →
Mount Tom — the “great hill” that dominates Easthampton’s eastern skyline — has drawn Williston students since the school’s founding. Abner Pardon Davol, class of 1872, was no exception. Davol, a native of Fall River, Mass., entered Williston Seminary in September, 1869, enrolled in the Scientific curriculum. He graduated in 1872.
Student academic work from the mid-19th century is relatively rare. But somehow Abner’s essay, “Going to Mt. Tom,” survives in the Williston Northampton Archives. The manuscript, on both sides of a single folded 8 x 10 inch sheet, is undated. The writing is not terribly sophisticated, and there is a certain naiveté to some of the content. My guess is that this was submitted to a weekly English composition class during Abner’s first or second year at Williston.
Here is Abner’s paper. Readers may click on each image to enlarge it.
It was, and of course, remains, a distance of just under two miles from the Old Campus on Main Street to the foot of the mountain. For Abner and friends to have walked the distance and achieved the summit in 80 minutes is quite an accomplishment.
What were they thinking? Apparently Abner and his companions decided to descend via the steepest part of the escarpment, just beneath the basalt cliffs, a field strewn with broken shale. And after sunset. Contemporary maps confirm that there was a perfectly good road, but perhaps the kids were taking the most direct route from the summit to it.
“Factory village” was the residential area east of Nashawannuck Pond and the factories alongside it. Town-gown relations were imperfect at this time, but Davol’s concern seems overstated. It was probably added for dramatic effect, since it is likely that he expected to read his essay to his English class.
After Williston, Abner Davol returned to Fall River, where he became a banker and City Councillor. He died in 1940, aged 87.
Anyone familiar with Easthampton in the ’40s through the ’60s is likely to recall a taciturn gentleman with an easel and paintbox, often engaged in capturing a town landmark or rural scene. Albert Kiesling (1885-1968) was born in Clinton, Mass., and moved to Easthampton to work in the textile mills. He was a protégé and friend of the American expressionist painter Oscar F. Adler (1868-1932), another Clinton native. In fact, Kiesling and Adler often painted the same scenes together.
In the summer of 2016, Easthampton CityArts+, in association with Albert Kiesling’s family, mounted an exhibition and sale of a large group of his paintings, at the Mill Arts Project (MAP) Gallery at Eastworks in Easthampton. The following video, from Easthampton Media, is an excellent introduction to Kiesling’s work. (Alumni from certain eras may recognize some of the people interviewed.)
There are five known Kiesling paintings of Williston scenes. One had been on campus since 1945. Following the CityArts+ exhibit, Williston Northampton was able to obtain the other four, through a combination of alumni generosity and purchases. They are:
The Old Gymnasium
The Old Williston Seminary Gym, with its distinctive tower, was built in 1864, the first free-standing athletic building in any American secondary school. It stood on High Street, at the rear of the original Williston campus. Rendered largely obsolete by the construction of the Recreation Center (now the Reed Campus Center) in 1930, it was razed following the school’s consolidation onto the present campus in 1951. Kiesling painted the scene in 1952. Williston Northampton was able to acquire the painting through the generosity of Patricia Zavorski Coon ’61. This painting currently hangs in the office of the Director of Athletics.
The Button Mill
The painting of the original Williston Button Mill, Easthampton’s first factory building, was commissioned in 1945 by Charles Johnson, class of 1875, Treasurer of Easthampton Savings Bank, and presented to the school by the Class of 1905, one of whose members, Guy Richard Carpenter, was instrumental in tracking down and preserving many of the documents and memorabilia that now comprise the Williston Northampton Archives. The building, which still stands on Union Street, was erected in 1846-47. One of the workers’ tenement houses beyond the mill also remains, now home to the Easthampton Diner. Kiesling added a couple of historical touches to the background: the spire of the Payson (now Easthampton Congregational) Church and, in front of it, Williston’s original (1841) White Seminary building. This painting hangs in the front parlor of the Head of School’s Residence.
The Old Campus
This undated painting now hangs in the Advancement Conference Room in the Williston Homestead. Purchased in 2016 via the Archives Fund, it shows the pre-1951 campus from the intersection of Main and Union Streets, from the vantage point of the Congregational Church’s front lawn. The buildings, from right, are South, Middle, and North Halls. All these structures were torn down after the move to the New Campus in 1951, but a portion of the distinctive iron fence remains in place. Also visible are the Maher Fountain, which remains today, and the First Congregational Church, which succumbed to fire in 1929.
In the mid-19th century, Hill’s Mansion House was Easthampton’s grand hotel. Even then, it housed Williston students able to pay the premium rates. The huge wooden building stood at the top of the hill on the corner of Main and Northampton Streets. In the early 20th century, when the hotel business had fallen off, the school bought the building and renamed it Payson Hall. It was used as a dormitory, dining commons, and for many years, the home of the Williston Junior School. From the early 1950s on the structure, in increasingly fragile condition, hosted inexpensive apartments. It burned in the early 1970s. Kiesling’s 1963 painting, part of the 2016 purchase, is now in the office of the Director of Alumni Engagement.
The Williston Birthplace
Here the subject is the Payson Williston parsonage, also known as “The Birthplace,” on Park Street, opposite the Homestead. Dated 1968, thus one of Kiesling’s last paintings, this seems less successful than the others – something in the perspective is not quite right. The artist has set the building well back from the road and included a nonexistent mountain. Also part of the 2016 purchase, this painting presently hangs in the Williston Birthplace, now a faculty residence.
Finally, if you watched thevideo, you’ll recall that Kiesling was also an enthusiastic creator of snow sculpture, often of epic proportions. On Saturday, February 10, as part of the 5th Annual Easthampton Winterfest, the Nashawannuck Pond Steering Committee will host the First Annual Albert Kiesling Snow Art Competition. Please click the link for details!